STRATEGIC DIGITAL MEDIA TRACKING

Provides critical foundational engagement and conversion tracking for digital media marketing success.

Your digital media partners are all too happy to assure you that your campaigns are going flawlessly and delivering solid results. But is this the whole picture? Encima’s strategic tracking solutions help you take back control of your digital media efforts by giving you an unbiased, high-level picture of what’s working and what’s not.

We standardize the paid media tracking request process across all vendors and creative agencies to ensure global consistency in tracking. The benefits you’ll reap include:

 

  • Elevated reporting quality
  • Cost efficiencies as analysts are more efficient with data
  • Less time spent creating and testing tags, plus fewer tagging errors
  • A clearer view of your digital strategy with a unified data architecture
  • The ability to compare cross-site traffic in a consistent manner across all brands
  • New business insights and optimizations

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