NAVIGATING THE COMPLEX CUSTOMER JOURNEY TO DELIVER THE RIGHT CUSTOMER EXPERIENCE

MULTI-CHANNEL MARKETING SOLUTIONS

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You are swamped with managing a complex brand or several brands and you don’t have the time necessary to focus on the operational activities needed to make your vision come to life. This is where Encima can help. The Encima team has decades of expertise working on the complexities of modern multi-channel marketing.  We’ve worked across numerous industries and executed hundreds of complex multi-channel marketing campaigns.  Our seasoned professionals can bring proven processes and best practices to help you deliver high caliber marketing campaigns and deliver the ROI you need.

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MCM STRATEGY & PLANNING
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  • Helping you go from ideation to in-market
  • Deciding which marketing tactics are right for the organization
  • Strategic and tactical recommendations on tactic development and execution
  • Creative recommendations to enhance desired outcome
  • CRM strategy development
  • Providing MCM roadmap for implementation

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MCM CAMPAIGN EXECUTION
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  • Enabling you to engage with customers and be more relevant, timely and accessible
  • Manage customer dialogs through MCM permission based campaigns to deliver great customer experience
  • 5-Step approach to help you optimize your MCM programs, campaigns and tactics (Requirements Gathering; Design; Solutions Build; Test; Launch)
  • Manage MCM campaign requirements, targeting, segmentation and business rules definition
  • Help you deliver the customer experience your customer’s are expecting

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CHANNEL MANAGEMENT
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  • Channel expertise in online and offline mediums such as Email, Direct Mail, Mobile, Digital Media, Contact Center, Sales Force, Sampling, and Content Marketing to help clients focus on strategy and optimization
  • Providing marketing operations support for online and offline channels including partner selection, coordination, channel development, business requirements and goals, data management, training and roll-out
  • Design, develop, test and launch multi-channel tactics

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DATA MANAGEMENT
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  • Data governance and strategy and ensure organizations make the most out of their internal and external data
  • Creation and management of data flow among first, second and third party data sources
  • Establishment of data hygiene and use standards across enterprise
  • Privacy and permissions management

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