Who

Top 20 Pharma Company

Circumstance

Uncoordinated campaigns across multiple brands created inconsistent communications to the same target audience

Challenge

Create a system that captured all communications across all target audiences. Work with client brand teams to establish a prioritization plan and business rules for contact management and communications

Solution

Complex business rules management effectively prioritizes communications to customers in multiple RM streams.

Results

Over-communication to the same audience was reduced leading to cost savings and a better user experience. The Encima-led approach was implemented across the entire organization.

Encima-driven Approach Results in New Corporate Standards

Who

Top 20 Pharma Company

Circumstance

Uncoordinated campaigns across multiple brands created inconsistent communications to the same target audience

Challenge

Create a system that captured all communications across all target audiences. Work with client brand teams to establish a prioritization plan and business rules for contact management and communications

Solution

Complex business rules management effectively prioritizes communications to customers in multiple RM streams.

Results

Over-communication to the same audience was reduced leading to cost savings and a better user experience. The Encima-led approach was implemented across the entire organization.

Who

Top 20 Pharma Company

Circumstance

Uncoordinated campaigns across multiple brands created inconsistent communications to the same target audience

Challenge

Create a system that captured all communications across all target audiences. Work with client brand teams to establish a prioritization plan and business rules for contact management and communications

Solution

Complex business rules management effectively prioritizes communications to customers in multiple RM streams.

Results

Over-communication to the same audience was reduced leading to cost savings and a better user experience. The Encima-led approach was implemented across the entire organization.

Upstart BI & Analytics Platforms

 

Tableau receives a lot of press for its easy to use data visualization platform, and rightly so. But there is a slew of newer vendors looking to steal the spotlight. See how these upstarts fare against the leaders across a host of criteria: Ease of Use, Speed to Insight, Business Ownership, and more. This report covers platform strengths, concerns, and a full listing of comparative outcomes.

Platforms evaluated include:
Birst, Datameer, GoodData,Looker, SiSense…and more

Amazon created quite a lot of buzz when it released its Redshift data warehousing platform, last year. In short, Redshift provides organizations with the ability to host large-scale data warehouses at a price point that was unimaginable even a few years ago. At $1000/TB/Year (with 3-year sign-up), a robust analytics support platform is now available to organizations large and small. What has been surprisingly absent, though, is any real world feedback on how it works and performs in action. In this post, we’ll look at some of the core components you need to get started and provide some interim results of our own performance testing. We’ll also look at some of the test results that have begun to emerge. We believe that Redshift presents a very real opportunity for organizations to more quickly realize analytics insights where large data volumes might have previously placed the project reigns squarely in the hands of IT.