What We Do: Digital Operations
Digital Operations is at the heart of any successful online marketing effort. “You can’t manage effectively what you don’t measure accurately”. There is significant truth in that statement.
The current state of practice of tracking and analyzing digital marketing involves a significant level of complexity in inter-company processes, data capture and technology usage. These are all critical components of any successful digital marketing initiative. Directed, managed and expert Digital Operations ensures successfully executed and optimized digital campaigns.
The Encima Group has the expertise, processes and personnel to evaluate your Digital Operations and make the improvements necessary so that at the end of the day you are in a position to evaluate your Digital Marketing efforts with accuracy.
What We Do
- Tagging Strategy Design, Implementation and Management
- Ad server
- Data Collection & Integration
- Testing & Quality Assurance
- Analytics Support
- Analytics Tool Implementation & Configuration
How We Do It
- Agency Collaboration
- Technical Implementation Management
- Media Tracking Process
- Change Management
What You Get
- Digital Operations Expert
- Digital Operations Best Practices
- Accurate Data Capture
- Managed Implementation of Online Initiatives
- Coordinated Digital Marketing Activities