What We Do: CRM Analytics

Customer Relationship Marketing (CRM) databases are at the heart of establishing a meaningful relationship with your existing and potential customers. In order to get the most out of your CRM efforts, analytics is a must.

The Encima Group CRM analytics allows you to determine whether your CRM goals are being met, which campaigns are working and which are not, what your best performing sources are and which of your creative approaches are most effective.

The Encima Group CRM analytics allows you to evaluate the success of your strategic approach as well as the fundamentals of the operational component. Whether your CRM operations are in house or outsourced, it’s important to keep a handle on the performance of those activities.

What We Do

  • CRM Analysis
  • Customer profiling & Scoring
  • Data Collection & Integration
  • Data Quality Assurance
  • Data Mining
  • Conversion Analysis (APLD)

How We Do It

  • 5-stage CRM Analytics process
    • Planning
    • Collection
    • Reporting
    • Analysis
    • Optimization
  • Media Source Attribution
  • Customer Segmentation
  • Response Tactic Meta Data

What You Get

  • CRM Analytics Expert
  • Dashboards
  • Status Reports
  • Performance Scorecards
  • Analysis Decks
  • Ad-hoc Reporting & Analysis
  • On-demand Support

To get started or to obtain more information, call The Encima Group at:
888 508 5688 x1 or email us at info@encimagroup.com.