ANALYTICS

ANALYTICS

ANALYTICS Why weren’t people responding to the client’s major spend on direct-response TV? The Situation   Unbranded and Branded Direct Response TV (DRTV) underperforming when compared to performance expectations. The Approach   Encima pro forma...
ANALYTICS

ANALYTICS

ANALYTICS The client had mountains of data — and an anthill of insight. The Situation   Major global healthcare provider possessed mountains of data – both internal (such as patient and employee surveys) and external (market data, purchased, etc.) – yet...