Digital Innovation Web Clinic – Digital Media Measurement 101

By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing and is projected to surpass the total amount of ad dollars spent on television. In February, Domenico Tassone presented Encima’s latest Digital Innovation Web Clinic: Digital Media Measurement 101. In this 30 minute session, we discussed the framework to measure your digital media efforts by discussing

  • An overview of two major approaches to digital measurement
  • What you should pay attention to in devising your 2016 Digital Measurement strategy
  • Common fail points to avoid in executing your Digital Measurement strategy

If you are responsible for devising your digital marketing strategy, and missed the original webinar, here’s your chance to catch up! And if you want to learn how else Encima might be able to help you increase ROI, click here to contact us.