Encima-driven Approach Results in New Corporate Standards


The Situation


Uncoordinated campaigns across multiple brands created inconsistent communications to the same target audience.

The Approach


Create a system that captured all communications across all target audiences. Work with client brand teams to establish a prioritization plan and business rules for contact management and communications.

The Outcome


Over-communication to the same audience was reduced leading to cost savings and a better user experience. The Encima-led approach was implemented across the entire organization.

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