Encima-driven Approach Results in New Corporate Standards
Uncoordinated campaigns across multiple brands created inconsistent communications to the same target audience.
Create a system that captured all communications across all target audiences. Work with client brand teams to establish a prioritization plan and business rules for contact management and communications.
Over-communication to the same audience was reduced leading to cost savings and a better user experience. The Encima-led approach was implemented across the entire organization.