Digital Innovation Web Clinic Series – A Case Study In Viewability
In this webinar from December, 2015, Vlad Castillo and Rick Rood discuss how it’s possible to double your digital display return on investment by focusing on one simple metric. This discussion covers:
- An explanation of viewability and why it is important
- Industry standards related to viewability
- Encima’s client focused approach to improving viewability
- A case study where a client’s viewability rate improved to 80% after starting at 40%
If you use any type of display advertising as part of your marketing efforts, you should listen to this discussion. To find out more on viewability or see how Encima might be able to help improve your marketing ROI, contact us today.