The $6 million question: How could this client reach out to its most engaged consumers?

The Situation


Client strategic goal was to increase sales in select consumer population; digital media partners focused display optimization on clickthrough rate and cost per click

The Approach


Encima introduced intent based KPI (Highly Engaged Visits) as well as an approach to increase overall pull through of display site traffic (Viewability Monitoring)

The Outcome


Able to identify and reallocate over $6 million worth of digital media spend that was being wasted. Optimized and expanded consumer conversion population as well as efficiency of that population

  • Nearly doubled display ads viewed; increasing site traffic (conversion population)
  • Increased engaged visits with same level of media spend reducing cost per engaged visit by 42% (conversion efficiency)

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